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What is Google Pomelli?
Google Pomelli is an experimental AI-powered marketing automation tool launched by Google Labs in 2025. It represents a breakthrough in AI-driven content creation for social media marketing, specifically designed for small and medium-sized businesses, marketers, and entrepreneurs who need brand-consistent marketing materials without the time or budget for traditional design services.
Why Pomelli is Different
Automatic Brand Analysis
Simply input your website URL, and Pomelli automatically extracts your brand's color palette, custom fonts, image style, and text tone.
Brand Consistency Guaranteed
Unlike generic AI design tools, Pomelli ensures all generated content matches your existing brand identity perfectly.
Social Media Optimized
Creates content specifically designed for social media platforms with the right dimensions and engagement-focused layouts.
Natural Language Editing
Edit generated content using simple natural language commands instead of complex design tools.
Getting Started with Pomelli
Accessing Pomelli
Pomelli is currently in public beta through Google Labs. Here's how to access it:
- 1Visit labs.google.com/pomelli
- 2Sign in with your Google account
- 3Click "Get Started" to begin using Pomelli
Regional Availability
Pomelli availability can vary by country, account type, language, and Google Workspace settings. If you're having trouble accessing Pomelli, check our troubleshooting guide for solutions.
Connect Your Website
The magic of Pomelli starts with your website URL:
Enter Your Website URL
Paste your business website address into the input field
AI Brand Analysis
Pomelli automatically scans your website and extracts:
Review Brand Elements
Check the extracted brand elements and make adjustments if needed
Pro Tip
Make sure your website has clear branding elements. The more consistent your website design, the better Pomelli can extract and replicate your brand identity.
Creating Your First Social Media Content
Describe What You Need
Tell Pomelli what kind of content you want (e.g., "Instagram post promoting our fall coffee special")
AI Generation
Pomelli creates multiple variations of marketing content, all using your extracted brand elements (colors, fonts, style)
Review Options
Browse through the generated variations and select your favorite
Real-Time Editing
Use natural language commands to refine the content
Export and Publish
Download your content and publish it directly to your social media platforms
Example Workflow
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Advanced Features & Techniques
Brand Element Customization
- Custom Color Palettes: Add or modify colors
- Font Preferences: Specify exact fonts or families
- Image Style: Define your visual aesthetic
- Tone Settings: Adjust brand voice
Multi-Platform Content
Natural Language Editing
A/B Testing Variations
Generate multiple variations of the same marketing message to test which performs best with your audience. Pomelli creates distinct versions while maintaining brand consistency.
Best Practices for Amazing Results
Ensure a Well-Designed Website
✓ Consistent branding (same colors, fonts throughout)
✓ High-quality images that represent your aesthetic
✓ Clear brand messaging and tone
✗ Websites with inconsistent design or conflicting styles
Be Specific About Content Needs
Use Descriptive Editing Commands
Test Multiple Variations
Generate several versions of your content and A/B test them on your social media platforms to see which performs best with your audience.
Keep Brand Elements Updated
If you rebrand or update your website design, reconnect your URL in Pomelli so it can extract the latest brand elements.
Common Use Cases
Social Media Marketing
Maintain an active social media presence with brand-consistent posts for Instagram, Facebook, LinkedIn, and Twitter.
Product Launches
Create a complete set of promotional materials across all social media platforms with consistent messaging.
Promotional Campaigns
Generate engaging content for sales, discounts, and special offers with urgency and excitement.
Seasonal Marketing
Quickly create holiday-themed and seasonal content with your brand colors and festive elements.
Event Promotion
Promote webinars, workshops, sales events, and other activities with professional social media graphics.
Photoshoot Feature
AI Product Photography · 2026
Pomelli's Photoshoots feature helps create branded product imagery from product information, uploaded images, or product URLs. It is built around your Business DNA and Catalog so the output stays connected to your brand context.
How Photoshoot Works
Add products to your Catalog or provide product details
Upload product images or use a product URL when available
Generate branded photoshoot concepts using your Business DNA
Review, edit, and use the assets in campaigns or other marketing channels
What Makes Pomelli Photoshoots Useful
Product-aware workflow
Uses Catalog and product details instead of a generic prompt alone
Brand context
Keeps generated imagery aligned with your Business DNA
Campaign-ready assets
Creates images that can feed into campaigns and social content
Editable output
Lets you refine generated assets before using them publicly
Product Photos That Match Your Brand
Use Photoshoots when you need product imagery that reflects both the item and the brand system Pomelli learned from your website. Read the full Photoshoot guide →
Animate Feature
Create Motion Assets · 2026
Pomelli's Animate workflow helps turn existing branded assets into motion content for campaigns and social channels, while keeping the output connected to the Business DNA created from your website.
How Animate Works
Brand DNA
Pomelli already knows your brand identity
Create Asset
Generate or select a campaign asset
Add Motion
Apply an animation workflow
Export
Review and use in campaign channels
What You Can Create
Motion Content Without a Separate Workflow
Animate is useful when a static campaign asset needs movement for social posts, ads, or lightweight brand storytelling. Read the full Animate feature guide →
Current Limitations
As of March 2026
Regional Availability
Access can vary by country, account type, language, and Google Workspace settings
Animate Video Length
Optimized for short-form animations; longer videos need additional editing
Requires Existing Website
You need a website with clear branding for optimal results
Social Media Focus
Optimized for social media marketing rather than print materials or other formats
Beta Stage
Features and availability may change as the product evolves
Internet Required
Requires stable internet connection and Google account
Next Steps
Continue Your Learning Journey:
Conclusion
Google Pomelli represents a significant breakthrough in AI-powered marketing automation. By automatically analyzing your website and extracting your brand elements, it eliminates the guesswork and ensures every piece of social media content you create is perfectly aligned with your brand identity.
Whether you're a solo entrepreneur, small business owner, or marketing professional, Pomelli can save you countless hours while maintaining brand consistency across all your social media marketing efforts. The combination of automatic brand analysis, intelligent content generation, and natural language editing makes it one of the most accessible marketing automation tools available.
This guide will be updated regularly as Pomelli evolves and new features are added. Bookmark this page and check back for the latest tips, techniques, and best practices.
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Last updated: June 2026 · Reading time: 18 minutes